Hopkins Aftermarket Catalog 2014 - page 8

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VEHICLE CLEANING
8
Branding Strategies
That Maximize Your
Planogram Potential
Hopkins® has become the cleaning solutions
leader through our understanding and insight
into core consumer needs.
The guiding development principle is centered
on innovation, bringing over 30 years of
cleaning solutions to the marketplace.
We deliver on this promise by understanding
the consumer’s need for innovation, design,
functionality and quality. This understanding
is partnered with an emphasis and
commitment to quality assurance.
Our long-term success has marked us as the
industry leader in the vehicle cleaning solutions
category. These core ideas have laid the
foundation for our growth and we are continually
adding to this extensive list of innovations.
We are changing the way cleaning tools are
used by understanding the consumers need for
innovation, design, functionality & quality, while
creating breakthrough ideas to build value for
every one of our customers.
AutoSpa
is the premium accessory market leader
Complements all premium chemicals, and brings
innovations that elevate the cleaning experience
Carrand
is the everyday vehicle cleaning leader
Most complete product range, offering solutions
across every category segment
• Mallory developed the market leading position in
the automotive window squeegee category where
we have the #1 position in North America
• Mallory’s innovative automotive squeegee range
gives us the widest assortment of glass care
tools available to service all of your shoppers needs
• The most trusted name in glass care
• Innovative specialty solutions that create new
everyday and incremental opportunities
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