Hopkins Aftermarket Catalog 2014 - page 2

Since our humble beginnings in 1953, when we pioneered
advances in headlight aiming technology, Hopkins has
grown and expanded over the years. The changes in the
past several years have been significant. But one focus
remains constant … exceeding customer expectations in
everything we do.
As we enter our seventh decade, Hopkins has grown into
a sophisticated partner to our retail customers. We are
one company, with multiple product categories, multiple
consumer brands, and multiple operating locations.
To better reflect our true capabilities, our location in
Blenheim, Ontario has been named Hopkins Canada.
It will remain the home of the Mallory® winter and
squeegee brands. But over the course of 2014,
we will begin making additional consumer
product lines and brands available to
better serve Canadian customers
from this location. By mid-2014,
a separate electronic
catalog will be available to
Canadian customers that
includes the SKUs available
from Blenheim.
We believe our growing array
of consumer brands and
products can help make your life
as a buyer simpler and easier.
Each of our brands follow a consistent
philosophy, including: leveraging consumer insights
to drive product innovation, utilizing our breadth of
channel experience to optimize planogram
assortments, driving comparable store growth
through our step-up products, and delivering
end-user value through efficient manufacturing/
sourcing strategies. This value creation strategy has
helped our retail partners consistently out-pace the
growth of the overall market.
Another important facet of this strategy is that
every customer has just one primary contact person
at Hopkins, from our team of sales professionals,
who can facilitate the resources of Hopkins to bear
on your business. Of course, our marketing
teams are focused around product
categories, where you can find the
industry’s greatest expertise in
understanding the consumer
and driving innovation
through our brands
and products.
Below find a chart to
organize where our brands
are distributed. Please
make sure to consult your
Hopkins Sales Manager as
certain locations do not stock
every SKU.
One Company. Multiple Categories. Multiple Brands. Multiple Locations.
EXCEEDING CUSTOMER EXPECTATIONS
IN EVERYTHING WE DO
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