Page 2 - 2023 Hopkins Aftermarket Catalog
P. 2
WHAT DRIVES US
DRIVES YOUR GROWTH
2022 was a year of significant changes for consumers … and the Automotive Aftermarket.
Marked by inflation at 40-year highs and soaring fuel prices that encouraged consumers to get
back to the basics as they worked to make ends meet.
What didn’t change was Hopkins’ focus on creating innovative new products aimed at driving
engagement with shopping, addressing their under-served needs and wants, and delivering a
total product experience that raises their satisfaction. Across our entire range of brands and
products, you’ll find truly innovative products that are presented in impactful ways at point
of purchase. We have highlighted a few of these over the next six pages, but Hopkins will
introduce more than 100 new products for 2023 aimed at helping you capture your unfair share
of growth!
Our commitment to helping improve your business extends
beyond innovation, and includes the focus of our
organization to satisfy you. This includes our
seasoned customer service and sales teams who Consumer
C C
onsumer
onsumer
help align the organization to better serve you. Experienc
Experiencee
In 2022, we completed the integration of Insights Products
InsightsInsights
Products
Pr
oducts
the premium Lumax® branded grease guns That Improve
That Improve
Consumer
Consumer
and accessories and the bulk fluid transfer C onsumer
tisf
action
Satisfaction
Sa
solutions. These are now shipping from Satisfaction
our Edgerton, Kansas distribution center
Increased eased
Incr
… and can be added to your Hopkins® C
Consumer onsumer
orders, helping make your life easier Loyalty to o
o
y
alty t
L
Our Brands ands
and more ecient. Our Br
and Retail etail
and R
P
We appreciate you! And we appreciate Partners artners
your business! We hope you find new Ca t
Categoryegory
ways to grow your business across our ManagementManagement
brands and products. We are eager to More Productive InsightsInsights
More Productive
support you … and look forward to hearing POGs That Deliver
POGs That Deliver
Retail Sales and
from you! We will be ready … because What Retail Sales and
Margin Gains
Drives Us, Drives Your Growth! Margin Gains
Bradley T. Kraft
PRESIDENT & CHIEF EXECUTIVE OFFICER