Page 2 - Towing Catalog 2016

OUR MISSION, OUR PASSION.
MAKING THE TOWING EXPERIENCE SIMPLER AND MORE REWARDING THROUGH INNOVATION AND VALUETM
Founded in 1953 with headquarters in Emporia, KS, Hopkins® is recognized as the automotive industry leader in towing electrical products. Living by our mission, we strive to make the towing experience simpler and more rewarding through innovation and value. We follow a consistent philosophy, including: leveraging consumer insights to drive product innovation, utilizing our breadth of channel experience to optimize planogram assortments, driving comparable store growth through our step-up products, and delivering end-user value through efficient manufacturing/sourcing strategies. This value creation has helped our customers
Consumer and Shopper Insights
Greater Consumer Loyalty to Our Brand and Retail Partners
Products that Improve Consumer Satisfaction
More Productive POG’s that Deliver Retail Sales and Margin Gains
DELIVERING SUPERIOR VALUE
Category Management Insights
Simplifying the user experience is more than a mission statement to us, it is our passion. Today, more than 40% of retail category sales are generated from Hopkins® innovations and 9-out-of-10 DIY consumers rely on a Hopkins® wiring product solution for towing.
Innovative solutions include:
• Plug-In Simple!® Vehicle Wiring Kits
• Plug-In Simple!® Adapters
(EnduranceTM, Multi-Tow®, LED Test, and Nite-GlowTM)
• ENDURANCETM Professional Grade Products
• ENGAGERTM Trailer Break-Away Systems
• INSIGHTTM Trailer Brake Control
• Innovation Award Winning Smart HitchTM Camera and Sensor System
• Award Winning Packaging - creating the industry’s most efficient space management and planogram navigation
As the leader and #1 brand of DIY electrical towing products we are on a mission to enhance the user towing experience while providing incremental sales opportunities for our customers.
out-pace the growth of the overall market.
CALL ONLINE EMAIL
(800) 524-1458 www.HopkinsTowingSolutions.com sales@HopkinsMfg.com